So you have a website, or you just launched a website, so now what do you do with it?? It’s not just there to look pretty it should be a dynamic platform where your customers and visitors can learn more about who you are and what you do by establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. A great website is no good if no-one is visiting or has a reason to visit.
Start Developing Fresh Content
having content that is freqently put out there via your website and shared through your social media channel is vital for the growth of your buisness, not only to generate traffic to your website, which should then lead to customer enquiries and engagement but it will also put you out there a leader in what you offer. All to often this isnt executed due to fear and/or a sense of impostor syndrome, but have the courage, share you story, your beliefs and it will resonate with the right audience.
Have a plan, and be consistent. Set out 1-3 month worth of topics relevant to your business goals and targets and commit to posting that content.
Some ideas to get your started:
- Share customer feedback and link back to how that could benefit others
- Link your content to relevant news in your local region
- Share what you know and your experience, be real
- Do a question and answer blog