Let that sink in just for a moment, let it maturate, reflect on it… think back to past endeavours that didn’t work or fell short of expectation.

Why didn’t they work?

Were they just a bad idea, perhaps, not everything works that would be too easy. Bad ideas happen, don’t beat yourself up, just learn and move on.

I put it to you that the PERCEPTION was correct, the DECISION was correct, but it was the EXECUTION that fell short of the mark due to the lack of CONSISTENCY in the work required for the idea to take off.

You can have the best business model, the best sales funnel, the best pipeline, the best products or service, but the lack of consistency in delivery was what held it back. By this I mean days, weeks, months, years of relentless planned well thought out consistency.

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